Adternity

Application Development

Esp. for start-up companies time to market is a crucial success factor. We are specialized in the quick realization of required technologies through a modular "sprint" approach. By this we can support first business processes with an integrated software only a few weeks after project kick-off. Here our focus is on online marketing solutions. Those can be complementary modules to existing adserving systems, API based integrations of different systems into one UI or backend technologies for performance optimization. Since our development team has years of experience within this field, we know the underlying processes and systems very well, resulting in short development cycles.

Consulting & Projectmanagement

Many companies with an origin from traditional industries are enhancing their online activities substantially. This results in increasing complexity of online applications and thus of online projects. Here we can contribute our in depth experience within this field. E.g. we can help to nail application scope and shorten specification phases significantly by state of the art prototyping tools. For the implementation we can set up experienced teams very quickly or challenge and monitor the work of other 3rd party service providers.

Identifying the right software for you - quickly
We support the selection and implementation process of external software solutions. Also here our focus is within the field of online marketing and internet based technologies. Our service reaches from pure market screenings over requirement definition and negotiation support up to project management during the implementation phase. Again our main advantage lies in many years of experience from numerous software projects within the online industry

Technical Due
Dilligences

Finding out what is really behind
Especially for VC companies with a focus in online business a valid assessment of underlying technologies is crucial for the right investment decision. Killer applications are often promised but rarely delivered. Although the internet industry substantially matured throughout the last years, there is still the danger to fall for a bluff package. We offer our support for all phases of the investment decision. This comprises a screening and benchmarking of comparable solutions, the analysis and evaluation of software and system architectures up to the check of code samples. If desired we also involve external experts from different universities to validate to which degree applied algorithms are state of the art in science. The result of our work is a substantiated technology assessment regarding state of the art, maturity, code quality and threshold of originality.